If you’ve found this link, you are likely well aware of the controversy surrounding Etsy recently. There is a lot of anger from sellers on Etsy who feel drowned out by non-handmade, mass-produced products, and a lot of unwillingness from customers to support Etsy and its questionable decisions and policies. But surely the solution lies in learning *who* to support on Etsy, as it is (maybe unfortunately) the largest customer base of people who want to support handmade and artisan goods- at least until a better alternative comes along! And the lesson people are learning from the recent fiasco is that just because something is expensive, has a nice photo, and a creamy description, does not mean it’s the real thing.
So how do you spot a reseller? There’s no clearcut process, only certain red flags that you can train yourself to look for.
1. A lot of sales in a short amount of time, especially if the same exact item keeps being relisted. If someone keeps selling and relisting the same owl necklace, you know for sure it’s not “one-of-a-kind” and very likely little work goes into making the item. Look at the shop, how long it’s been open, and how many sales it has. On the left side of any Etsy shop, you can find the text “XX (number) sales” and click on that to see exactly which items have been sold, and how many. Sometimes people come out of the gate with great idea that takes off immediately, but more often than that sales in the hundreds for the first week of a shop being open is clear indicator of a reseller. Use common sense when investigating- someone can easily make large quantities of bars of soap by hand, or hand screened t-shirts in a week, but hundreds of “handmade” designer purses? Don’t think so. Also watch for easily assembled pieces- I buy jewelry supplies on Etsy, and often see people who simply put a brass piece they bought by the dozen on earring hooks and add all kinds of nonsense to the listing about it being “handcast”, “vintage”, “hand aged”, “unique”, etc. If you do a quick search on Etsy for “jewelry findings” you can see which ones are the most popular, and recognize them when you see them in a shop. Also take the basic descriptions of an item and make sure they aren’t being sold in large quantities on other sites, like overstock, eBay, etc. You can also use a reverse image search like TinEye.com to find other sellers using the same photo or components to make similar items, or sometimes find the wholesale listings for stuff that is being resold. I also look for base components that take very little work to embellish, and watch out for people who claim to make it from scratch- for instance someone could take a trendy boho style leather belt that is verrrrry cheap on eBay ($10), add some chains, and turn around and sell it for $100. They may claim in the description that they cut the leather by hand and added hundreds of little rivets, but if you don’t see any other handcut leather items in their shop, hmmm, that’s a bit suspicious. Not to mention the time it would take to make such a thing, which seems like exploitation with such a low price tag.
2. Badly cropped/photoshopped photos and poorly written descriptions. If the photo looks like it was clipped from a magazine, with a model that doesn’t look anything like the seller in the photo (or a friend who might be modelling for them), and it is crudely blacked out around the edges, you can bet it’s a catalog photo intended for wholesale items. Another dead giveaway is badly written descriptions using weird phrases and bad syntax, (and not just the occasional spelling mistake) a good indicator that your “seller” in California didn’t write it. Even if the address is listed in the US, you may dealing with a drop shipper.
3. A lack of passion and personality. When I charge $250 for a tribal fusion belt, it means I’ve spent the better part of a week looking at it, perfecting it, and pouring my heart into it, and you bet your sweet pie that this will shine through in the description. I will probably tell you which antique store I got the lace from, and so on. People who love what they do will often go into the details of their process in the item description, and vague language is often a sign that someone didn’t put a whole lot of work or thought into the item. Also along this same train of thought is someone who doesn’t explain one thing about their process of making dozens of chairs by hand from recovered wood, what tools they use, their finishing techniques, and so on. Highly suspicious! Another thing to look for is an item that seems to clearly be cashing in on a trend. I’m not talking about something simply being steampunk (I make plenty of steampunk stuff myself, and I’m not going to apologize) but more along the lines of a “steampunk octopus” necklace you can find on dozens of sites not including Etsy, or even your local Target or department store. If it is designed to have mass appeal, and not unique or have a story in any way, I often doubt it’s handmade.
4. Feedback! Mass producers, resellers, and factories pretending to be tiny shop owners rarely have time for awesome customer service. There is one shop in particular that has tens of thousands of hearts on Etsy, and its feedback rating is 95% (out of thousands). Ouch! That’s not easy to do- and if you look at the negative feedback it is CLEAR that they are a factory overseas and can’t seem to get their shipping, customer service, or sizing together. So why pay $50 for a dress on Etsy when you can essentially get the EXACT item at Forever 21, and at least there you can try it on?
You can also check out other known resellers, or report any you find at this site. (“Calling Out On Etsy”)
The handmade revolution has truly inspired me, and I am thankful that I’ve been able to carve out a living from it. And I do believe there is plenty of room for me and plenty others to continue doing so, we just have to be smart, and vigilant, and inform ourselves, and help customers make informed decisions. Only by supporting sellers with integrity can we hope to weed out the marketplace from the bad apples.















